Use this url to cite publication: https://hdl.handle.net/20.500.12259/39307
Sales promotion : a new tool for customer loyalty formation
Type of publication
Straipsnis recenzuojamoje užsienio tarptautinės konferencijos medžiagoje / Article in peer-reviewed foreign international conference proceedings (P1d)
Author(s)
Title
Sales promotion : a new tool for customer loyalty formation
Is part of
Nové trendy v manažmente : zbornik prispevkov z medzinárodnej vedeckej konferencie, 26. a 27. november 2008, Trenčin, Slovenská Republika. Trenčin : Trenčianska univerzita A. Dubčeka v Trenčine, 2008
Date Issued
| Date |
|---|
2008 |
Publisher
Trenčin : Trenčianska univerzita A. Dubčeka v Trenčine, 2008
Extent
p. 45-51
Abstract (en)
Various approaches to customer loyalty and its stages are being analyzed in the article. Factors (called drivers) that have been determined by scientists and that affect consumer behaviour and loyalty are discused. Usage of sales promotion as a customer loyalty driver is being analyzed more widely.[...].
Type of document
type::text::journal::journal article::research article
Language
Anglų / English (en)
Coverage Spatial
Slovakija / Slovakia (SK)
ISBN (of the container)
9788080753702
Other Identifier(s)
VDU02-000005844