Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/39307
Type of publication: Straipsnis recenzuojamoje užsienio tarptautinės konferencijos medžiagoje / Article in peer-reviewed foreign international conference proceedings (P1d)
Field of Science: Vadyba / Management (S003)
Author(s): Bakanauskas, Arvydas Petras;Pilelienė, Lina
Title: Sales promotion : a new tool for customer loyalty formation
Is part of: Nové trendy v manažmente : zbornik prispevkov z medzinárodnej vedeckej konferencie, 26. a 27. november 2008, Trenčin, Slovenská Republika. Trenčin : Trenčianska univerzita A. Dubčeka v Trenčine, 2008
Extent: p. 45-51
Date: 2008
Keywords: Vartotojai;Vartotojų lojalumas;Pardavimų skatinimas;Customers;Customer loyalty;Sales promotion
ISBN: 9788080753702
Abstract: Various approaches to customer loyalty and its stages are being analyzed in the article. Factors (called drivers) that have been determined by scientists and that affect consumer behaviour and loyalty are discused. Usage of sales promotion as a customer loyalty driver is being analyzed more widely.[...]
Internet: https://hdl.handle.net/20.500.12259/39307
Affiliation(s): Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

Files in This Item:
marc.xml6.44 kBXMLView/Open

MARC21 XML metadata

Show full item record
Export via OAI-PMH Interface in XML Formats
Export to Other Non-XML Formats

Page view(s)

142
checked on May 31, 2020

Download(s)

12
checked on May 31, 2020

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.