Sales promotion :  a new tool for customer loyalty formation

Bakanauskas, Arvydas Petras; Pilelienė, Lina

Type of publication:

Straipsnis recenzuojamoje užsienio tarptautinės konferencijos medžiagoje / Article in peer-reviewed foreign international conference proceedings (P1d)

Field of Science:

Vadyba / Management (S003)

Author(s):

Bakanauskas, Arvydas Petras;Pilelienė, Lina

Title:

Sales promotion : a new tool for customer loyalty formation

Is part of:

Nové trendy v manažmente : zbornik prispevkov z medzinárodnej vedeckej konferencie, 26. a 27. november 2008, Trenčin, Slovenská Republika. Trenčin : Trenčianska univerzita A. Dubčeka v Trenčine, 2008

Extent:

p. 45-51

Date:

2008

Keywords:

Vartotojai;Vartotojų lojalumas;Pardavimų skatinimas;Customers;Customer loyalty;Sales promotion

ISBN:

9788080753702

Abstract:

Various approaches to customer loyalty and its stages are being analyzed in the article. Factors (called drivers) that have been determined by scientists and that affect consumer behaviour and loyalty are discused. Usage of sales promotion as a customer loyalty driver is being analyzed more widely.[...]

Internet:

https://hdl.handle.net/20.500.12259/39307

Affiliation(s):

Vytauto Didžiojo universitetas

Appears in Collections:

Universiteto mokslo publikacijos / University Research Publications

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