Marketing and International Commerce

Graduate (Master) Studies
Business and Public Management
Marketing and International Commerce

Description

The study program is intended for those who aspire to become highly qualified marketing specialists, applying the latest marketing theories and methods, able to independently analyze market trends and changes, follow and evaluate scientific innovations, apply existing knowledge in improving marketing activities of organizations, and able to work in an international environment.
The study program ensures study content that meets market needs. Meetings with representatives of business          and public sector organizations, and innovative study methods are integrated into the lectures.
Lectures are taught by experienced lecturers, business practitioners, and visiting foreign lecturers.
Lectures take place Monday-Friday in a modern study environment in the center of city Kaunas.
All lectures take place in the auditorium, with up to 30% of the lectures conducted online.
The program is conducted at the Faculty of Economics and Management, which is characterized by a unique               #VDUevf culture, focusing on community building, friendliness, and cooperation. 

Students in this study program have the opportunity to pursue double diploma studies, earning knowledge and higher education diplomas from universities in two different countries, as well as gaining international experience highly valued by employers. The double diploma program is offered jointly with the School of Management at the Catholic University of Louvain (Belgium). Students in the program also have access to other learning opportunities at more than 50 partner universities abroad and can complete international internships in any country worldwide.

Keywords

#DigitalMarketing #DigitalBusiness #MarketingAnalytics #InternationalBusiness #ReputationManagement #CustomerExperienceManagement

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These studies provide strategic marketing and international trade knowledge and skills necessary for creating value for increasingly discerning consumers. A team of field specialists shares their scientific and practical experience to foster critical thinking, creativity, and leadership skills that will help succeed in the ever-changing business world.

Assoc. prof. dr. Viktorija Grigaliūnaitė, Head of the programme

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The Marketing and International Commerce program provides a strong foundation with motivated professors who use modern, hands-on teaching methods. It offers various opportunities, such as double degrees, exchange programs, and internships, ensuring a comprehensive educational and professional experience. This program effectively covers core business principles while offering significant growth and practical experience opportunities.

Mykyta Divieiev Senior Quality Control Analyst at AML Compliance sphere in Guidehouse company

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The program, in the true sense of the word, is a trampoline between the student and the world, where the double-degree opportunity is the farthest-reaching leap. It's the right choice if you're looking for the latest professional knowledge, dedicated professors, certifications on LinkedIn, international experience, freedom of choice in internships, and job offers.

Justas Šiburkis, Territory Sales Account Manager, Hilti Group

Curriculum

Course Lecturer ECTS Credits
Strategic Marketing [VAM 522] Miglė Šontaitė-Petkevičienė 6
Digital Business and Marketing Justinas Kisieliauskas 6
Relationship Marketing Aušra Pažėraitė 6
International Business Viktorija Grigaliūnaitė 6
Neuromarketing Lina Pilelienė 6
Total ECTS credits:
30
Course Lecturer ECTS Credits
International and Intercultural Communication in Business Auksė Blažėnaitė 6
Customer Experience Management Asta Kyguolienė 6
Corporate Reputation Management Miglė Šontaitė-Petkevičienė 6
Value Chain Creation in International Business Inga Kurienė 6
Scientific Research Methodology Aušra Pažėraitė 6
Total ECTS credits:
30
Course Lecturer ECTS Credits
Big Data Analytics Rūta Juozaitienė 6
Term Paper Viktorija Grigaliūnaitė 6
Optional courses I
Artificial Intelligence in Organization Management Vytautas Žirgutis 6
Financial Management Decisions in Business Organizations Vilma Kazlauskienė 6
Loyalty Development and Management Kristina Zikienė 6
Optional courses II
Self-Leadership Strategies Aurelija Ganusauskaitė 6
Personal Finance Solutions Asta Gaigalienė 6
Sustainable Career Management Rūta Adamonienė 6
Optional courses III
Mobbing in Employee Relationships Jolita Vveinhardt 6
Effective Team Building and Management Danguolė Kraskauskienė 6
Strategic Thinking Eglė Stonkutė 6
Total ECTS credits:
30
Course Lecturer ECTS Credits
Master Graduation Thesis Viktorija Grigaliūnaitė 30
Total ECTS credits:
30