Marketing and International Commerce
Description
The purpose of the program is to train
highly qualified marketing management specialists who apply the latest
marketing theories and methods, who can independently analyze market trends and
changes, follow and evaluate scientific innovations, and apply the available
knowledge to improve the marketing management of organizations.
Why study Marketing and International
Commerce?
·
Advanced studies focused on
comprehensive education;
· Studies that are best suited
for those who want to continue their studies immediately after obtaining a
bachelor's degree or who have taken a minimal study break;
·
The duration of studies is 2
years, which consists of 1 year. special subjects, 0.5 m. optional subjects –
Liberal Arts study principle for personal growth, development of other
competences or mobility window for study/practice abroad and 0.5 m. preparation
of the thesis;
·
The classes are conducted in
the auditorium, broadcasting them via MS Teams, but up to 30% of the classes
can be conducted remotely;
·
State-funded and non-funded
places;
·
The possibility of obtaining a
double diploma (with the VMU diploma, a foreign university diploma is also
obtained).
Keywords
#DigitalMarketing #DigitalBusiness #MarketingAnalytics #InternationalBusiness #ReputationManagement
These studies provide strategic marketing and international trade knowledge and skills necessary for creating value for increasingly discerning consumers. A team of field specialists shares their scientific and practical experience to foster critical thinking, creativity, and leadership skills that will help succeed in the ever-changing business world.
Doc. Dr. Viktorija Grigaliūnaitė, Head of the programme
The Marketing and International Commerce program provides a strong foundation with motivated professors who use modern, hands-on teaching methods. It offers various opportunities, such as double degrees, exchange programs, and internships, ensuring a comprehensive educational and professional experience. This program effectively covers core business principles while offering significant growth and practical experience opportunities.
Mykyta Divieiev Senior Quality Control Analyst at AML Compliance sphere in Guidehouse company
The program, in the true sense of the word, is a trampoline between the student and the world, where the double-degree opportunity is the farthest-reaching leap. It's the right choice if you're looking for the latest professional knowledge, dedicated professors, certifications on LinkedIn, international experience, freedom of choice in internships, and job offers.
Justas Šiburkis, performer, digital content creator
Curriculum
| Course | Lecturer | ECTS Credits |
| Strategic Marketing [VAM 522] | Miglė Šontaitė-Petkevičienė | 6 |
| Digital Business and Marketing | Justinas Kisieliauskas | 6 |
| Relationship Marketing | Aušra Pažėraitė | 6 |
| International Business | Viktorija Grigaliūnaitė | 6 |
| Neuromarketing | Lina Pilelienė | 6 |
| Course | Lecturer | ECTS Credits |
| International and Intercultural Communication in Business | Auksė Blažėnaitė | 6 |
| Customer Experience Management | Asta Kyguolienė | 6 |
| Corporate Reputation Management | Miglė Šontaitė-Petkevičienė | 6 |
| Value Chain Creation in International Business | Inga Kurienė | 6 |
| Scientific Research Methodology | Aušra Pažėraitė | 6 |
| Course | Lecturer | ECTS Credits |
| Big Data Analytics | Rūta Juozaitienė | 6 |
| Term Paper | Viktorija Grigaliūnaitė | 6 |
| Optional courses I | ||
| Self-Leadership Strategies | Aurelija Ganusauskaitė | 6 |
| Personal Finance Solutions | Asta Gaigalienė | 6 |
| Sustainable Career Management | Rūta Adamonienė | 6 |
| Optional courses II | ||
| Mobbing in Employee Relationships | Jolita Vveinhardt | 6 |
| Effective Team Building and Management | Danguolė Kraskauskienė | 6 |
| Optional courses III | ||
| Artificial Intelligence in Organization Management | Vytautas Žirgutis | 6 |
| Financial Management Decisions in Business Organizations | Vilma Kazlauskienė | 6 |
| Strategic Thinking | Eglė Stonkutė | 6 |
| Loyalty Development and Management | Kristina Zikienė | 6 |
| Course | Lecturer | ECTS Credits |
| Master Graduation Thesis | Viktorija Grigaliūnaitė | 30 |
