Vytautas Magnus University

Marketing Management Research in the Contemporary Environment

Research overview

Contemporary marketing has many functions at organizations, so it is important to conduct researches on the equity provided by marketing and methods that enhance competitiveness and, compare the results.

The aim of the cluster „Marketing management research in the contemporary environment“ is to develop relevant research in the area of marketing that has value for organizations of various types and sizes.

The main tasks of the cluster are to do research on the impact of changes in contemporary environment of business and public organizations for marketing decisions; analyze and compare latest tendencies and methods in marketing management; analyze marketing decisions that provide biggest value for organizations.

Main researchers

PhD candidates