Balso už kadro amžiaus ir vizualinio patrauklumo poveikio reikšmė transliacinės reklamos įgarsinimo kontekste

Abstract

In consideration of the scientific literature analysis’ results it was observed that there’s no consensus among the scientists on a specific voice-over characteristics’ lineaments influence. Although there’s clear agreement that the most important and undoubted voice-over characteristics which have influence on the audience are tonality, gender and speaking rate. Therefore, the relevance of this research is characterized by the fact that the voice-over’s age and visual attractiveness survey is essential because heterogeneity of existing researches and scientist’s disagreement disallow to confirm the influence’s significance of the voice-over age and visual attractiveness in the broadcast commercials recording‘s context. Stated dissent is important because if there’s any probability that the voice-over encodes itself age and visual attractiveness the choice of the voice-over can become complicated process by understanding that the voice-over is a vocal trademark’s face. The analysis of the voice-over age and visual attractiveness influence’s significance characteristics is based on the assumption, that the voice-over is irreplaceable in the case of radio advertising as well as television advertising. The aim of this research is to reveal the influence’s significance of the voice-over age and visual attractiveness in the broadcast commercials recording‘s context. The analysis of the foreign literature on the voice-over age and visual attractiveness, its’ usage and influence’s significance was made, the experiment of the voice-over age and visual attractiveness influence on the audience was accomplished, the influence’s significance of the voice-over age and visual attractiveness in the broadcast commercials recording‘s context was found.