Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/53098
Type of publication: Mokslo studija / Study (K1b)
Field of Science: Vadyba / Management (S003)
Author(s): Pilelienė, Lina;Grigaliūnaitė, Viktorija;Bakanauskas, Arvydas Petras
Title: Spausdintos reklamos efektyvumo vertinimo metodika : mokslo studija [elektroninis išteklius]
Extent: 131 p
Publishing data: Kaunas : Vytauto Didžiojo universitetas
Date: 2015
Note: Recenzentai : prof. dr. J. Banytė (KTU); prof. dr. V. Tamulienė (VU)
Keywords: Reklamos efektyvumas;Neuromarketingas;Reklama;Spausdinta reklama;Effectiveness of the advertising;Neuro marketing;Print advertising
ISBN: 9786094671647
Internet: https://fcis.vdu.lt/~l.pileliene@evf.vdu.lt/FOV1-000D76EC/SPAUSDINTOS%20REKLAMOS%20EFEKTYVUMO%20VERTINIMO%20METODIKA.pdf
Affiliation(s): Ekonomikos ir vadybos fakultetas
Marketingo katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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