Perceived benefits, risks and trust on online shopping festival

Xu, Yuan; Chong, Tristan W; Krilavičius, Tomas; Man, Ka Lok

Type of publication:

Straipsnis konferencijos medžiagoje Clarivate Analytics Web of Science ar/ir Scopus / Article in Clarivate Analytics Web of Science or Scopus DB conference proceedings (P1a)

Field of Science:

Informatika / Informatics (N009)

Author(s):

Xu, Yuan;Chong, Tristan W;Krilavičius, Tomas;Man, Ka Lok

Title:

Perceived benefits, risks and trust on online shopping festival

Is part of:

ICIST 2015 : Information and software technologies: 21st international conference, Druskininkai, Lithuania, October 15-16, 2015: proceedings / editors Dregvaite, Giedre, Damasevicius, Robertas. Switzerland : Springer International Publishing

Extent:

p. 225-235

Date:

2015

Series/Report no.:

(Communications in Computer and Information Science, Vol. 538 1865-0929)

Keywords:

Elektroninis pirkimo festivalis;Alibaba.com;Kiniečių žiniatinklio naudotojai;B2C;Online shopping festival;Chinese online consumer;Purchase intention;Alibaba.com

ISBN:

9783319247694

Abstract:

This paper investigated to what extent perceived benefits, risks and trust has influenced Chinese customers’ attitude and purchasing intention towards online shopping festival on Alibaba.com . It seeks to investigate critical factors drive the huge business success of the company in ‘Double 11 online shopping festival’ from consumer point of view

Internet:

https://hdl.handle.net/20.500.12259/51295

Affiliation(s):

Baltijos pažangių technologijų institutas, Vilnius
Informatikos fakultetas
Taikomosios informatikos katedra
Vytauto Didžiojo universitetas

Appears in Collections:

Universiteto mokslo publikacijos / University Research Publications

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