Use this url to cite publication: https://hdl.handle.net/20.500.12259/50871
Theoretical insights into the brand value conceptualization
Type of publication
Straipsnis recenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in peer-reviewed Lithuanian international conference proceedings (P1e)
Title
Theoretical insights into the brand value conceptualization
Part Of
Management horizons in changing economic environment: visions and challenges [Elektroninis išteklius] : 12th international scientific conference, Kaunas, Lithuania, September 26-28, 2013 : proceedings
Date Issued
| Date | Issue |
|---|---|
2013 | 12 |
Publisher
Kaunas : Vytauto Didžiojo universitetas
Extent
p. 103-113
Type of document
type::text::journal::journal article::research article
Language
Anglų / English (en)
Coverage Spatial
Lietuva / Lithuania (LT)
ISSN (of the container)
2029-8072
Other Identifier(s)
VDU02-000014276