Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/50871
Type of publication: Straipsnis recenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in peer-reviewed Lithuanian international conference proceedings (P1e)
Field of Science: Vadyba / Management (S003)
Author(s): Bičiūnaitė-Svobienė, Vilija;Bakanauskas, Arvydas Petras
Title: Theoretical insights into the brand value conceptualization
Is part of: Management horizons in changing economic environment: visions and challenges [Elektroninis išteklius] : proceedings of the 12th International Scientific Conference, Kaunas, Lithuania, September 26-28, 2013. Kaunas : Vytauto Didžiojo universitetas, 2013, no. 12
Extent: p. 103-113
Date: 2013
Internet: https://hdl.handle.net/20.500.12259/50871
Affiliation(s): Ekonomikos ir vadybos fakultetas
Marketingo katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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