Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/45794
Type of publication: Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Vadyba / Management (S003)
Author(s): Zikienė, Kristina;Bakanauskas, Arvydas Petras
Title: Customer loyalty programs : use aspects, perspectives and future trends
Other Title: Klientų lojalumo programos: naudojimo aspektai ir ateities tendencijos
Is part of: Ekonomika ir vadyba: aktualijos ir perspektyvos. Šiauliai : Šiaulių universiteto leidykla., 2007, nr. 2(9)
Extent: p. 339-346
Date: 2007
Keywords: Klientų lojalumas;Klientų lojalumo programos;Rinkodara;Customer loyalty;Customer loyalty programs
Internet: https://hdl.handle.net/20.500.12259/45794
Affiliation(s): Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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