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Type of publication: Straipsnis konferencijos medžiagoje kitose duomenų bazėse / Article in conference proceedings in other databases (P1c)
Field of Science: Vadyba / Management (S003)
Author(s): Zikienė, Kristina;Bakanauskas, Arvydas Petras
Title: Problems and difficulties in loyalty measurement : theoretical substantiation
Is part of: Management Horizons: Visions and challenges: Proceedings of the 9th International Conference, Kaunas, Vytautas Magnus University, 27-28 September 2007. Kaunas : Vytauto Didžiojo unuversiteto leidykla, 2007
Extent: p. 471-483
Date: 2007
Keywords: Loyalty measurement;Problems
ISBN: 9789955122388
Affiliation(s): Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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