Vytautas Magnus University Research Management System (VDU CRIS)
 
Use this url to cite publication: https://hdl.handle.net/20.500.12259/44849

Influence of product attributes on customer's choice

Type of publication
Straipsnis konferencijos medžiagoje kitoje duomenų bazėje / Article in conference proceedings in other databases (P1c)
Author(s)
AuthorAffiliation
Liesionis, Vytautas
Vytauto Didžiojo universitetas / Vytautas Magnus University
LT
Pilelienė, Lina
Vytauto Didžiojo universitetas / Vytautas Magnus University
LT
Title
Influence of product attributes on customer's choice
[en]
Is part of
Management Horizons: Visions and challenges: Proceedings of the 9th International Conference, Kaunas, Vytautas Magnus University, 27-28 September 2007. Kaunas : Vytauto Didžiojo universiteto leidykla, 2007
Date Issued
Date
2007
Publisher
Kaunas : Vytauto Didžiojo universiteto leidykla, 2007
Is Referenced by
Business Source Complete (EBSCO)
Extent
p. 203-213
URI
URI
https://hdl.handle.net/20.500.12259/44849
Field of Science
Keywords (lt)
Keywords (en)
Abstract (en)

The article determines the product attributes which are more likely to affect valuation of the product and customer purchase decision. A perfumery product was chosen as the basis for determining the peculiarities of product valuation and decision making. The stages of conjoint analysis are described, as well as the attributes selected. Particular focus is given on the use of sales promotion to make price variations.

Type of document
type::text::journal::journal article::research article
Language
Anglų / English (en)
Coverage Spatial
Lietuva / Lithuania (LT)
ISBN (of the container)
9789955122388
Other Identifier(s)
VDU02-000003233