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Type of publication: Straipsnis konferencijos medžiagoje kitose duomenų bazėse / Article in conference proceedings in other databases (P1c)
Field of Science: Vadyba / Management (S003)
Author(s): Liesionis, Vytautas;Pilelienė, Lina
Title: Influence of product attributes on customer's choice
Is part of: Management Horizons: Visions and challenges: Proceedings of the 9th International Conference, Kaunas, Vytautas Magnus University, 27-28 September 2007. Kaunas : Vytauto Didžiojo universiteto leidykla, 2007
Extent: p. 203-213
Date: 2007
Keywords: Conjoint analizė;Vartotojų sprendimų priėmimas;Produkto vertinimas;Product valuation;Customer decision making;Conjoint analysis
ISBN: 9789955122388
Abstract: The article determines the product attributes which are more likely to affect valuation of the product and customer purchase decision. A perfumery product was chosen as the basis for determining the peculiarities of product valuation and decision making. The stages of conjoint analysis are described, as well as the attributes selected. Particular focus is given on the use of sales promotion to make price variations
Affiliation(s): Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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