Comparative analysis of creative economy advantages in European countries

Abstract

Creative economy that relies on the development of creative industries is considered to be the feature of future economies. The need to satisfy the changing needs of customers eventually creates the service economy which is mostly orientated towards creation and selling memorable event which B. Joseph Pine II and James H. Gilmore call “experience”. One of the advantages of creative economy is that less developed and most developed countries are provided with the same initial possibilities to stimulate their creative industries and so to get advantage from creative economy. The initial aim of this paper is to investigate what are the European countries that gain from creative economy the most