Measurement model of corporate reputation at higher education institutions :  customers’ perspective

Šontaitė, Miglė; Bakanauskas, Arvydas Petras

Type of publication:

Straipsnis recenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in peer-reviewed Lithuanian international conference proceedings (P1e)

Field of Science:

Vadyba / Management (S003)

Author(s):

Šontaitė, Miglė;Bakanauskas, Arvydas Petras

Title:

Measurement model of corporate reputation at higher education institutions : customers’ perspective

Is part of:

Management horizons in changing economic environment: visions and challenges [Elektroninis išteklius] : proceedings of the 11th International Scientific Conference, Kaunas, Lithuania, September 22-24, 2011. Kaunas : Vytauto Didžiojo universitetas, 2011, no. 11

Extent:

p. 623-638

Date:

2011

Keywords:

Corporate reputation;Corporate reputation measurement;Corporate reputation indicators;Corporate reputation factors;Higher education institutions;Customers

Internet:

https://hdl.handle.net/20.500.12259/39415

Affiliation(s):

Ekonomikos ir vadybos fakultetas
Marketingo katedra
Vytauto Didžiojo universitetas

Appears in Collections:

Universiteto mokslo publikacijos / University Research Publications

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