Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/39307
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dc.contributor.authorBakanauskas, Arvydas Petras-
dc.contributor.authorPilelienė, Lina-
dc.coverage.spatialSK-
dc.date.accessioned2018-10-06T15:30:27Z-
dc.date.available2018-10-06T15:30:27Z-
dc.date.issued2008-
dc.identifier.isbn9788080753702-
dc.identifier.otherVDU02-000005844-
dc.identifier.urihttps://hdl.handle.net/20.500.12259/39307-
dc.description.abstractVarious approaches to customer loyalty and its stages are being analyzed in the article. Factors (called drivers) that have been determined by scientists and that affect consumer behaviour and loyalty are discused. Usage of sales promotion as a customer loyalty driver is being analyzed more widely.[...]en
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.format.extentp. 45-51-
dc.language.isoen-
dc.relation.ispartofNové trendy v manažmente : zbornik prispevkov z medzinárodnej vedeckej konferencie, 26. a 27. november 2008, Trenčin, Slovenská Republika. Trenčin : Trenčianska univerzita A. Dubčeka v Trenčine, 2008-
dc.subjectVartotojailt
dc.subjectVartotojų lojalumaslt
dc.subjectPardavimų skatinimaslt
dc.subjectCustomersen
dc.subjectCustomer loyaltyen
dc.subjectSales promotionen
dc.subject.otherVadyba / Management (S003)-
dc.titleSales promotion : a new tool for customer loyalty formationen
dc.typeStraipsnis recenzuojamoje užsienio tarptautinės konferencijos medžiagoje / Article in peer-reviewed foreign international conference proceedings (P1d)-
dcterms.bibliographicCitation25-
dc.date.updated2009-08-13T12:50Z-
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local.typeP-
item.grantfulltextopen-
item.fulltextWith Fulltext-
crisitem.author.deptMarketingo katedra-
crisitem.author.deptMarketingo katedra-
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications
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