Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorBakanauskas, Arvydas Petras-
dc.contributor.authorSližytė, Asta-
dc.description.abstractStraipsnio tikslas - pateikti pasiūlymus naujo reklamos nešiklio pardavimo proceso tobulinimui. Iškeltam tikslui pasiekti, autoriai analizuoja reklamos rinką Lietuvoje, naujo reklamos nešiklio - lauko vaizdo ekranų savybes, jo užimamą poziciją reklamos rinkoje, vartotojų vertinimus, naujo nešiklio efektyvumą bei perspektyvaslt
dc.description.abstractThe aim of this paper is to give suggestions for the development of the selling process of the new advertising vehicle. To achieve this aim, the authors have analyzed the Lithuanian advertising market, a new advertising vehicle - outdoor screens - and its features, as well as the role and part in the advertising market. The authors also have presented customers' evaluation and also the effectiveness and prospects of the new vehicleen
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.format.extentp. 35-45-
dc.relation.ispartofOrganizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universiteto leidykla, 30 (2004)-
dc.relation.isreferencedbyBusiness Source Complete (EBSCO)-
dc.relation.isreferencedbyCentral & Eastern European Academic Source (EBSCO)-
dc.subjectReklamos nešiklislt
dc.subjectPardavimo procesaslt
dc.subjectAdvertising vehicleen
dc.subjectSelling processen
dc.subject.otherVadyba / Management (S003)-
dc.titleNaujo reklamos nešiklio pardavimo proceso tobulinimaslt
dc.title.alternativeNew advertising vehicle and development of its selling processen
dc.typeStraipsnis kitose duomenų bazėse / Article in other databases (S4)-
local.object{"source": {"code": "vdu", "handle": "62076"}, "publisher": {"other": ["Vytauto Didžiojo universiteto leidykla"], "list": false}, "db": {"clarivate": false, "scopus": false, "list": true}, "issn": ["1392-1142"], "code": "S4", "subject": ["S003"], "country": "LT", "language": "lt", "area": "S", "original": true, "pages": 11, "sheets": 0.786, "timestamp": "20141119110053.0", "account": {"year": 2004, "late": false}, "na": 2, "nip": 0, "affiliation": [{"contribution": 0.5, "aip": 1, "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1"}], "id": "367FA4640FAC20C049CD5D18E8865AC9", "lname": "Bakanauskas", "fname": "Arvydas petras", "status": "1", "orcid": "0000-0003-0519-2657", "name": "Bakanauskas, Arvydas Petras"}, {"contribution": 0.5, "aip": 1, "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1"}], "id": "C43FAE9FA0E2A818B0C0E357B10C320C", "lname": "Kyguolienė", "fname": "Asta", "status": "1", "orcid": "0000-0003-4204-2420", "name": "Sližytė, Asta"}]}-
item.fulltextWith Fulltext- katedra- katedra-
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications
Files in This Item:
marc.xml11.9 kBXMLView/Open

MARC21 XML metadata

Show simple item record
Export via OAI-PMH Interface in XML Formats
Export to Other Non-XML Formats

Page view(s)

checked on May 31, 2020


checked on May 31, 2020

Google ScholarTM


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.