| DC Field | Value | Language |
|---|
| dc.contributor.author | Bakanauskas, Arvydas Petras | - |
| dc.contributor.author | Sližytė, Asta | - |
| dc.coverage.spatial | LT | - |
| dc.date.accessioned | 2018-10-06T15:30:14Z | - |
| dc.date.available | 2018-10-06T15:30:14Z | - |
| dc.date.issued | 2004 | - |
| dc.identifier.issn | 13921142 | - |
| dc.identifier.other | VDU02-000001315 | - |
| dc.identifier.uri | https://hdl.handle.net/20.500.12259/39280 | - |
| dc.description.abstract | Straipsnio tikslas - pateikti pasiūlymus naujo reklamos nešiklio pardavimo proceso tobulinimui. Iškeltam tikslui pasiekti, autoriai analizuoja reklamos rinką Lietuvoje, naujo reklamos nešiklio - lauko vaizdo ekranų savybes, jo užimamą poziciją reklamos rinkoje, vartotojų vertinimus, naujo nešiklio efektyvumą bei perspektyvas | lt |
| dc.description.abstract | The aim of this paper is to give suggestions for the development of the selling process of the new advertising vehicle. To achieve this aim, the authors have analyzed the Lithuanian advertising market, a new advertising vehicle - outdoor screens - and its features, as well as the role and part in the advertising market. The authors also have presented customers' evaluation and also the effectiveness and prospects of the new vehicle | en |
| dc.description.sponsorship | Vytauto Didžiojo universitetas | - |
| dc.format.extent | p. 35-45 | - |
| dc.language.iso | lt | - |
| dc.relation.ispartof | Organizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universiteto leidykla, 30 (2004) | - |
| dc.relation.isreferencedby | Business Source Complete (EBSCO) | - |
| dc.relation.isreferencedby | Central & Eastern European Academic Source (EBSCO) | - |
| dc.relation.isreferencedby | CEEOL | - |
| dc.subject | Reklamos nešiklis | lt |
| dc.subject | Pardavimo procesas | lt |
| dc.subject | Advertising vehicle | en |
| dc.subject | Selling process | en |
| dc.subject.other | Vadyba / Management (S003) | - |
| dc.title | Naujo reklamos nešiklio pardavimo proceso tobulinimas | lt |
| dc.title.alternative | New advertising vehicle and development of its selling process | en |
| dc.type | Straipsnis kitose duomenų bazėse / Article in other databases (S4) | - |
| dcterms.bibliographicCitation | 6 | - |
| dc.date.updated | 2014-11-19T11:00Z | - |
| local.object | {"source": {"code": "vdu", "handle": "62076"}, "publisher": {"other": ["Vytauto Didžiojo universiteto leidykla"], "list": false}, "db": {"clarivate": false, "scopus": false, "list": true}, "issn": ["1392-1142"], "code": "S4", "subject": ["S003"], "country": "LT", "language": "lt", "area": "S", "original": true, "pages": 11, "sheets": 0.786, "timestamp": "20141119110053.0", "account": {"year": 2004, "late": false}, "na": 2, "nip": 0, "affiliation": [{"contribution": 0.5, "aip": 1, "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1"}], "id": "367FA4640FAC20C049CD5D18E8865AC9", "lname": "Bakanauskas", "fname": "Arvydas petras", "status": "1", "orcid": "0000-0003-0519-2657", "name": "Bakanauskas, Arvydas Petras"}, {"contribution": 0.5, "aip": 1, "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1"}], "id": "C43FAE9FA0E2A818B0C0E357B10C320C", "lname": "Kyguolienė", "fname": "Asta", "status": "1", "orcid": "0000-0003-4204-2420", "name": "Sližytė, Asta"}]} | - |
| local.type | S | - |
| item.grantfulltext | open | - |
| item.fulltext | With Fulltext | - |
| crisitem.author.dept | Marketingo katedra | - |
| crisitem.author.dept | Marketingo katedra | - |
| Appears in Collections: | Universiteto mokslo publikacijos / University Research Publications
|
