Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/39280
Type of publication: Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Vadyba / Management (S003)
Author(s): Bakanauskas, Arvydas Petras;Sližytė, Asta
Title: Naujo reklamos nešiklio pardavimo proceso tobulinimas
Other Title: New advertising vehicle and development of its selling process
Is part of: Organizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universiteto leidykla, 30 (2004)
Extent: p. 35-45
Date: 2004
Keywords: Reklamos nešiklis;Pardavimo procesas;Advertising vehicle;Selling process
Abstract: Straipsnio tikslas - pateikti pasiūlymus naujo reklamos nešiklio pardavimo proceso tobulinimui. Iškeltam tikslui pasiekti, autoriai analizuoja reklamos rinką Lietuvoje, naujo reklamos nešiklio - lauko vaizdo ekranų savybes, jo užimamą poziciją reklamos rinkoje, vartotojų vertinimus, naujo nešiklio efektyvumą bei perspektyvas
The aim of this paper is to give suggestions for the development of the selling process of the new advertising vehicle. To achieve this aim, the authors have analyzed the Lithuanian advertising market, a new advertising vehicle - outdoor screens - and its features, as well as the role and part in the advertising market. The authors also have presented customers' evaluation and also the effectiveness and prospects of the new vehicle
Internet: https://hdl.handle.net/20.500.12259/39280
Affiliation(s): Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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