Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/38350
Type of publication: Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Vadyba / Management (S003)
Author(s): Bakanauskas, Arvydas Petras;Ubartas, Mindaugas
Title: Measurement of product brand equity
Other Title: Prekės markės vertės nustatymas
Is part of: Organizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universiteto leidykla, 26 (2003)
Extent: p. 43-55
Date: 2003
Internet: https://hdl.handle.net/20.500.12259/38350
Affiliation(s): Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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